{"id":377,"date":"2026-07-09T18:22:22","date_gmt":"2026-07-09T18:22:22","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=377"},"modified":"2026-07-17T18:20:53","modified_gmt":"2026-07-17T18:20:53","slug":"roi-return-on-investment-retour-sur-investissement","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/roi-return-on-investment-retour-sur-investissement\/","title":{"rendered":"ROI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Return on Investment ou Retour sur investissement)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indicateur financier qui permet de mesurer l&rsquo;argent gagn\u00e9 (ou perdu) par rapport aux sommes d\u00e9pens\u00e9es dans une action marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Si vous d\u00e9pensez 100 \u20ac en publicit\u00e9 et que cela g\u00e9n\u00e8re 300 \u20ac de ventes, votre ROI est positif (vous avez tripl\u00e9 votre mise).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Return on Investment ou Retour sur investissement) Indicateur financier qui permet de mesurer l&rsquo;argent gagn\u00e9 (ou perdu) par rapport aux sommes d\u00e9pens\u00e9es dans une action marketing. Exemple : Si vous d\u00e9pensez 100 \u20ac en publicit\u00e9 et que cela g\u00e9n\u00e8re 300 \u20ac de ventes, votre ROI est positif (vous avez tripl\u00e9 votre mise).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-377","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/377\/revisions"}],"predecessor-version":[{"id":877,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/377\/revisions\/877"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}