{"id":375,"date":"2026-07-09T18:21:55","date_gmt":"2026-07-09T18:21:55","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=375"},"modified":"2026-07-17T18:21:23","modified_gmt":"2026-07-17T18:21:23","slug":"pixel-de-suivi-pixel-de-conversion","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/pixel-de-suivi-pixel-de-conversion\/","title":{"rendered":"Pixel de suivi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(ou Pixel de conversion)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un minuscule morceau de code invisible plac\u00e9 sur un site web pour suivre le comportement des visiteurs et mesurer l&rsquo;efficacit\u00e9 des publicit\u00e9s payantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Le Pixel Meta (Facebook) permet de savoir si une personne qui a vu votre pub Facebook a fini par acheter sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(ou Pixel de conversion) Un minuscule morceau de code invisible plac\u00e9 sur un site web pour suivre le comportement des visiteurs et mesurer l&rsquo;efficacit\u00e9 des publicit\u00e9s payantes. Exemple : Le Pixel Meta (Facebook) permet de savoir si une personne qui a vu votre pub Facebook a fini par acheter sur votre site.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-375","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/375\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/375\/revisions\/878"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}