{"id":371,"date":"2026-07-09T18:20:31","date_gmt":"2026-07-09T18:20:31","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=371"},"modified":"2026-07-17T18:23:01","modified_gmt":"2026-07-17T18:23:01","slug":"ctr-click-through-rate-taux-de-clic","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/ctr-click-through-rate-taux-de-clic\/","title":{"rendered":"CTR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Click-Through Rate ou Taux de clic)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le ratio entre le nombre de personnes qui voient une publicit\u00e9 ou un lien et le nombre de personnes qui cliquent dessus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Si votre publicit\u00e9 Google est vue 100 fois et cliqu\u00e9e 5 fois, votre CTR est de 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Click-Through Rate ou Taux de clic) Le ratio entre le nombre de personnes qui voient une publicit\u00e9 ou un lien et le nombre de personnes qui cliquent dessus. Exemple : Si votre publicit\u00e9 Google est vue 100 fois et cliqu\u00e9e 5 fois, votre CTR est de 5%.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-371","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/371\/revisions"}],"predecessor-version":[{"id":880,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/371\/revisions\/880"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}