{"id":369,"date":"2026-07-09T18:19:13","date_gmt":"2026-07-09T18:19:13","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=369"},"modified":"2026-07-17T18:23:28","modified_gmt":"2026-07-17T18:23:28","slug":"cta-call-to-action-appel-a-laction","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/cta-call-to-action-appel-a-laction\/","title":{"rendered":"CTA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Call to Action ou Appel \u00e0 l&rsquo;action)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bouton, une image ou une phrase textuelle qui incite l&rsquo;internaute \u00e0 effectuer une action imm\u00e9diate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Un gros bouton orange \u00e9crit \u00ab\u00a0T\u00e9l\u00e9charger le guide gratuit\u00a0\u00bb \u00e0 la fin d&rsquo;un article de blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Call to Action ou Appel \u00e0 l&rsquo;action) Un bouton, une image ou une phrase textuelle qui incite l&rsquo;internaute \u00e0 effectuer une action imm\u00e9diate. Exemple : Un gros bouton orange \u00e9crit \u00ab\u00a0T\u00e9l\u00e9charger le guide gratuit\u00a0\u00bb \u00e0 la fin d&rsquo;un article de blog.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-369","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/369\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/369\/revisions\/881"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}