{"id":351,"date":"2026-07-09T18:09:48","date_gmt":"2026-07-09T18:09:48","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=351"},"modified":"2026-07-17T18:26:24","modified_gmt":"2026-07-17T18:26:24","slug":"sea-search-engine-advertising-referencement-payant","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/sea-search-engine-advertising-referencement-payant\/","title":{"rendered":"SEA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Search Engine Advertising ou Publicit\u00e9 moteur de recherche ou R\u00e9f\u00e9rencement payant)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consiste \u00e0 louer des espaces publicitaires sur les moteurs de recherche pour appara\u00eetre instantan\u00e9ment tout en haut des r\u00e9sultats sur des mots-cl\u00e9s pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Les liens qui affichent le mot \u00ab\u00a0Sponsoris\u00e9\u00a0\u00bb tout en haut des r\u00e9sultats de recherche sur Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Search Engine Advertising ou Publicit\u00e9 moteur de recherche ou R\u00e9f\u00e9rencement payant) Consiste \u00e0 louer des espaces publicitaires sur les moteurs de recherche pour appara\u00eetre instantan\u00e9ment tout en haut des r\u00e9sultats sur des mots-cl\u00e9s pr\u00e9cis. Exemple : Les liens qui affichent le mot \u00ab\u00a0Sponsoris\u00e9\u00a0\u00bb tout en haut des r\u00e9sultats de recherche sur Google.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-351","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/351\/revisions"}],"predecessor-version":[{"id":885,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/351\/revisions\/885"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}