{"id":339,"date":"2026-07-09T18:04:19","date_gmt":"2026-07-09T18:04:19","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=339"},"modified":"2026-07-09T18:04:19","modified_gmt":"2026-07-09T18:04:19","slug":"lead","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/lead\/","title":{"rendered":"Lead"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un contact commercial qualifi\u00e9. C&rsquo;est une personne qui a manifest\u00e9 un int\u00e9r\u00eat pour votre entreprise en laissant ses coordonn\u00e9es (e-mail, t\u00e9l\u00e9phone).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Un internaute remplit votre formulaire de contact pour demander un devis : c&rsquo;est un nouveau lead pour votre business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un contact commercial qualifi\u00e9. C&rsquo;est une personne qui a manifest\u00e9 un int\u00e9r\u00eat pour votre entreprise en laissant ses coordonn\u00e9es (e-mail, t\u00e9l\u00e9phone). Exemple : Un internaute remplit votre formulaire de contact pour demander un devis : c&rsquo;est un nouveau lead pour votre business.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-339","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/339\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/339\/revisions\/340"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}