{"id":336,"date":"2026-07-09T18:00:51","date_gmt":"2026-07-09T18:00:51","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=336"},"modified":"2026-07-17T18:27:34","modified_gmt":"2026-07-17T18:27:34","slug":"kpi-key-performance-indicator-indicateur-cle-de-performance","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/kpi-key-performance-indicator-indicateur-cle-de-performance\/","title":{"rendered":"KPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Key Performance Indicator ou Indicateur cl\u00e9 de performance)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiffre ou statistique qui permet de mesurer l&rsquo;efficacit\u00e9 d&rsquo;une action marketing et de v\u00e9rifier si les objectifs sont atteints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Si votre but est de vendre, le nombre de ventes mensuelles est votre KPI principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Key Performance Indicator ou Indicateur cl\u00e9 de performance) Chiffre ou statistique qui permet de mesurer l&rsquo;efficacit\u00e9 d&rsquo;une action marketing et de v\u00e9rifier si les objectifs sont atteints. Exemple : Si votre but est de vendre, le nombre de ventes mensuelles est votre KPI principal.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-336","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/336\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/336\/revisions\/887"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}