{"id":328,"date":"2026-07-09T16:54:35","date_gmt":"2026-07-09T16:54:35","guid":{"rendered":"https:\/\/strategiedigital.fr\/?post_type=glossary&#038;p=328"},"modified":"2026-07-17T18:29:31","modified_gmt":"2026-07-17T18:29:31","slug":"funnel-de-vente-tunnel-de-conversion","status":"publish","type":"glossary","link":"https:\/\/strategiedigital.fr\/index.php\/glossaire\/funnel-de-vente-tunnel-de-conversion\/","title":{"rendered":"Funnel de vente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Sales funnel ou Tunnel de conversion)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le parcours par \u00e9tapes qu&#8217;emprunte un client potentiel, depuis le moment o\u00f9 il d\u00e9couvre une marque jusqu&rsquo;au moment o\u00f9 il ach\u00e8te un produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemple :<\/em> Un internaute lit un article (\u00e9tape 1), s&rsquo;inscrit \u00e0 la newsletter (\u00e9tape 2), re\u00e7oit une promo (\u00e9tape 3) et ach\u00e8te le produit (\u00e9tape 4).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Sales funnel ou Tunnel de conversion) Le parcours par \u00e9tapes qu&#8217;emprunte un client potentiel, depuis le moment o\u00f9 il d\u00e9couvre une marque jusqu&rsquo;au moment o\u00f9 il ach\u00e8te un produit. Exemple : Un internaute lit un article (\u00e9tape 1), s&rsquo;inscrit \u00e0 la newsletter (\u00e9tape 2), re\u00e7oit une promo (\u00e9tape 3) et ach\u00e8te le produit (\u00e9tape 4).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-328","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/328\/revisions"}],"predecessor-version":[{"id":890,"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/glossary\/328\/revisions\/890"}],"wp:attachment":[{"href":"https:\/\/strategiedigital.fr\/index.php\/wp-json\/wp\/v2\/media?parent=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}